{"id":17802,"date":"2023-05-11T09:51:04","date_gmt":"2023-05-11T09:51:04","guid":{"rendered":"https:\/\/ucmagency.ucm.jobs\/?p=17802"},"modified":"2023-05-15T14:31:59","modified_gmt":"2023-05-15T14:31:59","slug":"case-study-smartphone-promotion","status":"publish","type":"post","link":"https:\/\/ucmagency.ucm.jobs\/de\/case-study-smartphone-promotion\/","title":{"rendered":"Case Study: Smartphone Promotion zur Markteinf\u00fchrung"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\tCase Study<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Promotion einer neuen Smartphone-Generation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Effektive Promotion f\u00fcr einen globalen Marktf\u00fchrer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Zeitraum von 2016 bis 2018 haben wir eine effektive Promotion zur Markteinf\u00fchrung einer neuen Handy-Generation eines bekannten Smartphone-Anbieters durchgef\u00fchrt. Mit \u00fcber 5.000 Standorten in ganz Deutschland und der Zielsetzung, die Beliebtheit der neuen Ger\u00e4te bei der Markteinf\u00fchrung am POS zu steigern, war die Herausforderung f\u00fcr die Promotion enorm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t5.000 Standorte<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t150 Student:innen<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t2 Wochen<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\teigene Routensoftware <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t- Wir haben es m\u00f6glich gemacht<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Der Ansatz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um das Ziel zu erreichen, wurden 150 Student:innen f\u00fcr die Promotion zur Markteinf\u00fchrung des Smartphones eingesetzt. Die Besonderheit des Projekts war die eigens programmierte Software zur Routenplanung und Terminierung mit den Standorten. Somit war es uns m\u00f6glich, 70% der Reise-Kilometer zu sparen. Durch diese effektive Planung konnten wir die Promotion f\u00fcr alle Standorte in nur zwei Wochen durchf\u00fchren.<\/p>

Eine weitere Herausforderung bestand in der kurzen Vorlaufzeit f\u00fcr die Termine, die mitunter weniger als vier Wochen betrug. Zudem war auch der Aktionszeitraum mit zwei bis sechs Wochen sehr kurz. Trotz dieser Herausforderungen waren wir in der Lage, durch eine erfolgreiche Promotion bei der Steigerung der Beliebtheit der neuen Smartphone-Generation am POS mitzuwirken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Das Ergebnis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Projekt war ein reines B2B2C-Projekt, bei dem Fachhandel-Verk\u00e4ufer geschult wurden. Durch die Schulungen konnten die Kunden besser beraten und die neuen Ger\u00e4te erfolgreich verkauft werden. Die Promotion f\u00fchrte zu einer h\u00f6heren Nachfrage der neuen Handy-Generationen und einem Anstieg der Verkaufszahlen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mehr Promotion Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Zwei<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCase Study: Mauerfall-Promotion-Projekt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tMai 11, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Case Study Promotion-Erfolg f\u00fcr Berliner Kunstprojekt anl\u00e4sslich des Mauerfall-Jubil\u00e4ums Erfolgreiche Promotion f\u00fcr ein k\u00fcnstlerisches Projekt in Berlin Das Ziel war es, schriftliche Erfahrungsberichte f\u00fcr ein<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Eine<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCase Study: luca Projekt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tMai 11, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Case Study App Promotion erster Klasse Promotion einer neuen Funktion in der Luca-App Wir haben den Auftrag erhalten, ein neues Fintech-Produkt „luca Pay“ zu bewerben,<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Zwei<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCase Study: Gartencenter Kundenkarte\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tMai 11, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Case Study Kundenbindung leicht gemacht Eine Kundenkartenaktion als erfolgreiches Promotion Langzeitprojekt Von 2017 bis 2022 f\u00fchrten wir f\u00fcr unseren Kunden eine deutschlandweit erfolgreiche Aktion durch,<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lassen Sie uns zusammen etwas Gro\u00dfartiges starten!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sei es auf \u00f6ffentlichen Pl\u00e4tzen oder vor Ihrem Gesch\u00e4ft \u2013 wir haben genau die richtigen Hostessen und Hosts f\u00fcr Ihre Promotion-Aktion deutschlandweit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00dcber uns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnverbindlich anfragen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Study Promotion einer neuen Smartphone-Generation Effektive Promotion f\u00fcr einen globalen Marktf\u00fchrer Im Zeitraum von 2016 bis 2018 haben wir eine effektive Promotion zur Markteinf\u00fchrung einer neuen Handy-Generation eines bekannten Smartphone-Anbieters durchgef\u00fchrt. Mit \u00fcber 5.000 Standorten in ganz Deutschland und der Zielsetzung, die Beliebtheit der neuen Ger\u00e4te bei der Markteinf\u00fchrung am POS zu steigern, war<\/p>\n","protected":false},"author":8,"featured_media":17808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[174],"tags":[],"class_list":["post-17802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nCase Study: Promotion zur Markteinf\u00fchrung eines Smartphones<\/title>\n<meta name=\"description\" content=\"Innerhalb k\u00fcrzester Zeit haben wir erfolgreich Promotion zur Markteinf\u00fchrung einer neuen Smartphonegeneration durchgef\u00fchrt.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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